Sources and their limits: the product documentation (administration, user and integration guides, release notes) is on OpenText My Support, which requires a login. This page therefore relies on the public product overview (October 2024), the product pages, the public API specification and analyst excerpts. When the API spec shows a capability, it is marked . A short section on Core DAM (the separate SaaS product) closes the page.

Ingestion & storage

Upload channels. Web client; Adobe Creative Cloud connector (check-in/check-out from Photoshop, InDesign, Illustrator); Microsoft 365 add-in; Media Widget "import"; FTP/email/connector imports; OpenText Accelerated File Transfer for very large files S16 S33. API import jobs S1.
Import templates pre-fill metadata, security policies and categories at import S1.
Metadata-only assets. An asset can be created without content and the file attached later (no_content flag, attachcontents job) S1.
Formats. "All common" image, creative and video types. 3D formats PLY, FBX, STL, 3DS, DAE and OBJ can be viewed, rotated and zoomed in the browser. 360° spin sets get a preview S16. The G-Cloud listing says "almost any digital format" can be imported S33. File-size limit: Not public.
Versioning. Check-out/check-in creates new versions. Version history and "latest version" lookups exist; assets and folders can be locked S1 S16.
Storage. Intelligent storage management can tier content to public cloud or other storage S16. Microsoft Azure is the native storage connector according to IDC S24. Renditions can be served through signed URLs straight from the storage provider S1.
Scale. OpenText claims billions of assets and thousands of users S16.

Metadata & taxonomy

About 150 predefined metadata fields with automatic XMP, IPTC and EXIF extraction, plus unlimited custom fields S16.
Structure. Metadata models (per asset type), field groups, lookup domains (controlled lists), cascading lookups (dependent lists), tabular fields and multilingual values (metadata locales) S1.
Hierarchy. Metadata can be inherited through folders. Business users can configure global visibility, tagging, compound and bulk ingest and edit, and entity extraction S16.
Organisation. Folder types, root folders and property templates assigned to folders S1.
Localisation. The UI is available in English, French, Spanish, Portuguese, Italian, German, Arabic, Simplified Chinese and Japanese. Metadata can be stored in several languages S16.
Bulk edit. Yes S16. The API supports bulk updates through PATCH/v6/assets S1.

Search & discovery

Keyword search across tags, metadata and file content (keyword scope: metadata, content, or both). Advanced multi-term search with operators, dynamic facets and colour filters S1 S16.
Saved searches can act as dynamic collections and be shared. The UI keeps recent searches and offers search suggestions S1 S16.
The default search engine plugin is Solr (ARTESIA.PLUGIN.SEARCH.SOLR.V1) S1.
AI search. Natural-language and reverse-image search through Experience Aviator S15.
2026. CE 26.2 adds composable, role-aware homepages, curated content and topics, collection tiles with several thumbnails, and further search and filter modernisation S17.

AI capabilities

Image analysis via a choice of engine: Microsoft Azure Computer Vision, Amazon Rekognition, Google Vision AI or OpenText Knowledge Discovery (IDOL) Visual Analytics. It auto-tags number of people, faces, age, gender, descriptions, objects and colours, and runs OCR on captions S16.
Video insights. Time-coded speech-to-text with speaker identification, on-screen OCR, brand and label detection, and celebrity recognition (vendor says a database of one million people). The API exposes transcripts, SRT export, keyframes and person edits S1 S16.
Generative AI (OpenText Experience Aviator). Text-to-image generation inside the creative-request workflow, used to brief designers. It is powered by Google Vertex AI Imagen and needs a Google Vertex Imagen account S16.
Smart compose / smart crop. Automatic intelligent cropping in Adaptive Media Delivery S16 S15.
IDC view (2024). AI features were "limited" and needed more development. IDC listed image and video analytics, facial detection, smart crop, colour and object detection, and video sentiment S24.
AI governance and opt-out. Engines are customer-configured connectors, but a published AI data-use policy for DAM is Unknown.

Organization

Folders (with folder types and multiple parents), collections (private, shared, promoted to user groups, rated, published as microsites from templates) and saved searches S1.
Digital Hub. Public or secure microsites that publish curated asset collections to occasional and external users S16.
Brandings. Per-user-group UI branding, which also applies inside the Media Widget S1 S7.
Products. Product records that link to assets, added to the API in CE 23.2 S1 S5.
Personalised homepages (CE 26.2) S17.

Workflow & collaboration

Jobs and tasks. Configurable workflow models ("job definitions") with steps, assignee roles, task assets, approval state per asset and per-asset review comments S1.
Creative production. Review, mark-up and approval with collaborative comments on images and video. An automation tool handles common marketing requests S16.
Hightail integration. Creative collaboration with external parties through Hightail Spaces; API endpoints create Spaces and manage Hightail tokens S1 S21.
Adobe integrations. Creative Cloud connector, plus a Premiere Pro integration that keeps editors in their tool (San Jose Sharks quote) S16.
Partner workflow. "OpenText Marketing and Digital Asset Management by Acheron" adds configurable workflow tooling S16.

Rights & governance

Security policies on assets: view, preview, export, edit, delete and custom permission flags per user group S1.
Expiry. Assets carry an expired state, and admins define interval profiles S1.
Rights and usage restrictions through security, metadata or rules logic per channel S16. Rights Cloud by FADEL (partner) adds rights, clearance and talent management S16. IDC mentions talent-expiration management S24.
Asset usage tracking. Records where an asset is used (application, category, published URL) and shows it on the asset's Usage tab S1 S7.
Audit. Per-asset activity history; placement events 8060/8061 for widget links S1 S7.
Records management and retention. IDC highlights a focus on records management and governance S24. Retention policies are documented for Core DAM S31. OTMM retention specifics: Behind login.
Watermarking. Unknown.

Distribution & delivery

Adaptive Media Delivery (AMD). URL-based delivery of renditions to channels and CDNs, with device-aware smart cropping and named delivery "profiles" S16 S7.
Rendition management. Thumbnails, previews and proxies generated from configurable specs (size, format, colour, aspect ratio, compression, bitrate), on the fly or stored S16.
Publishing. Manual or automatic publishing to video platforms and CDNs, with built-in connectors for YouTube and Vidyard and templates for Azure CDN and Amazon CloudFront S16. Publication to custom endpoints goes through the Integration Service (Apache Camel based) S6.
Scheduled media delivery. Deliver folders or search results to channels on a schedule, either changes only or approved assets only S16. The API exposes export schedules S1.
Embedding. The Media Widget is an asset picker that third-party web apps can embed to link to or import assets S16 S7.
Web-to-print. Through partner Mediawide Asset Builder S16.

Video & rich media

Video proxies, sub-clips, keyframes, streaming and progressive-download URLs, transcripts and SRT subtitles S1.
Forrester (2019) singled out video as a strength, including the integration with Adobe Premiere for editing S22.
3D. In-browser viewing of PLY, FBX, STL, 3DS, DAE and OBJ models; a dedicated 3d_preview rendition type S16 S1.
Spin 360 and deep zoom. Spin-set preview and deep-zoom images S1 S16.
Built-in video transcoding profiles: Behind login.

Analytics & reporting

OpenText Digital Asset Management Reports. Reporting and data visualisation on user activity and asset usage, with web-based design tools for custom reports and dashboards S16.
Placement and usage information appears per asset (Usage tab) S7.
Analytics API. None beyond audit history and asset usages S1.

Administration

Users and groups come from OTDS, which handles LDAP/AD, ADFS, OAuth2 and SAML 2.0 S16. SCIM provisioning: Unknown.
Web Administration tool. System settings (for example CORS_ORIGIN_LIST), metadata, security policies and integrations S7 S6.
User types and feature permissions decide what each user can do S1. System announcements can be shown to users S1.
Environments. Each customer has its own single-tenant installation, deployed on-premises, in a public or private cloud, or managed by OpenText S16. The G-Cloud service offers no sandbox/test environment S33.
Responsive UI. Responsive interface plus a mobile UI optimised for phones S16.
Admin usability. IDC (2024) reported that customers found the admin console hard to navigate for categories, taxonomies and SSO S24.

Core DAM (separate SaaS product)

Multi-tenant SaaS for storing, managing and using images, video and documents S11. It is aimed at marketing and communications teams, with quarterly automatic updates, brand-guideline management, SSO and AI from Experience Aviator S29 S30.
Architecture. Core DAM sits on Core Content: assets are files of the document type ccm1_dam_brand_assets, stored in a "Digital asset library" folder of the Core Content Enterprise volume S10.
Features. AI tagging, searchable video transcripts, generated images, instant delivery links for websites, and retention policies S31 Unverified. The trial plan also lists semantic search, visual-similarity search and smart video analysis S12.

OpenText Digital Asset Management (ex-Media Management) Features