Dated product & company events, latest first. Recent entries come from DAM Wiki's weekly news digests; earlier milestones come from the vendor's own announcements and release notes.
| Date | Category | Event | Source |
|---|---|---|---|
| 2026-09-17 | ai | Announcement of AI Portals, AI Bulk Update Assistant and Product Hub MCP; vendor reports 35 G2 badges and a MarTech Breakthrough "DAM Platform of the Year" award | S94 |
| 2026-09-07 | release | Native Alt-Text field for images (on by default, can be required at upload, accessible via API) | S76 |
| 2026-08-24 | api-change | Assets API spec 1.0.2 (documentation-only update) | S13 |
| 2026-08-03 | api-change | New API docs portal api.canto.technology with 11 official OpenAPI 3.0.1 specs (v1.0.0) | S13 |
| 2026-07-30 | release | Preservation of existing AI-provenance metadata (IPTC DigitalSourceType, C2PA, XMP) across most pipelines, incl. Media Publisher | S50 |
| 2026-07 | ai | Product Hub MCP support released (Admin users, Claude/ChatGPT/Copilot) | S77 |
| 2026-07 | ai | AI Quick Edit, Canto's first generative editing feature (help article dated 2026-07-01) | S46 |
| 2026-06 | ai | AI Bulk Update Assistant and Amazon AI Export Assistant for Product Hub (help articles dated June 2026) | S47 S48 |
| 2025-10-08 | release | Canto XI: Brand Studio, Approval Hub, AI Library Assistant, Media Publisher | S93 |
| 2025-09-09 | api-change | Product Hub (PIM) OpenAPI v1.0.1 published on SwaggerHub | S15 |
| 2024-12-05 | release | Launch of Canto PIM (later renamed Product Hub, sold as "DAM for Products") | S92 |
| 2024-09 | m-and-a | Acquisition of Image Relay (Vermont; DAM + PIM; 400+ companies, ~100,000 users) | S91 |
| 2024-01 | deprecation | End of support for the on-premise Cumulus DAM | S86 |
| 2023-08 | m-and-a | Acquisition of MerlinOne (Quincy, MA; AI/visual-search DAM; its CEO became Chief AI Scientist) | S90 |
| 2022-11-17 | leadership | Wain Kellum appointed CEO | S89 |
| 2022-03-08 | api-change | Current Postman API documentation (api.canto.com) published | S14 |
| 2021-09-01 | deprecation | End of new Cumulus licence sales | S86 |
| 2021-03-09 | funding | Growth investment from JMI Equity | S95 |
| 1992 | release | Cumulus first released (Macintosh) | S98 |
| 1990 | market | Company founded | S96 |